Flight Attendant Portrayals In The Media: the impact on inflight security
The mass media love a flight attendant story, especially if there is a sexual twist to it. Consequently, many campaigners and employers are keen to condemn the continued stereotypical portrayal of a flight attendant as an object of sexual desire. A generation ago, already in a supposedly more enlightened era, Britney Spears' video, which accompanied her single 'Toxic', caused ripples of concern within the industry. Yet it's a cliché, which both Hollywood and the advertising industry – as the latest Netflix film '365 DNI' and the Australian lingerie firm Honey Birdette's 'Turbulence' campaign respectively demonstrate – continue to promulgate. Alexandra James weighs up whether such imagery should really be of concern and results in flight attendants not being regarded as the safety and security professionals that they are. She further questions whether the flight attendant community itself is equally culpable for denigrating its professional image given the litany of videos appearing on social media.